WOOYOUNGMI FW24 Brings Seoul to Paris

WOOYOUNGMI has long been a staple during fashion week. Since the very beginning the label has brought Korean influences to the Paris Fashion Week stage. For Fall/Winter 2024, WOOYOUNGMI hones in on its roots, fuelled by the contemporary lens expanded by the globalization of K-culture. This season, Madame Woo leans into her own account of Seoul, informed by local and foreign ideas of her hometown city's life. As the city grows more into a global hub and becomes in constant conversation with the W...